This was a group project for a Marketing and Media Course at the College for Creative Studies. My group members were Christiana Azmy, Kylie Gotzfried and Fisher Rasmussen. The goal was to design a marketing campaign that best targets Pewabic Pottery.
This is an animatic for the Fatherhood Initiative, a competition and program supported by CE- City Campbell Ewald & CCS Advertising Department. My concept follows the father and son getting ready in the morning, the idea is to make being a father feel just as fun as it is! My concept won first place in this program.